US Influencer and PR Coordinator

Your Journey

Eager to be part of the team that makes ‘that’ pair of leggings an absolute must-have? We have a fantastic opportunity to join our exciting, fast-paced Marketing team.

Born in 1998 in London’s Notting Hill, Sweaty Betty now has 48 UK boutiques including concessions in world-famous department stores Harrods and Selfridges, 12 boutiques and concessions in the US, plus 25 Nordstrom doors. Sweaty Betty is about to explode in the US so there has never been a more exciting time to join our team.

Our Global influencer marketing team is looking for an exceptional US Influencer Marketing & PR Coordinator who has a passion for fitness and an obsession with activewear. Reporting to the US Influencer and PR Associate, they will be responsible for making Sweaty Betty the most talked about and desired brand on Instagram, building our community of advocates and customers in the US market. This role will support the US Influencer and PR Associate to deliver the US influencer marketing strategy and PR function.

Responsibilities will include:

• Being a Brand Ambassador at all times - Living, breathing and embodying the Sweaty Betty lifestyle.
• Building and cultivating relationships with fitness, lifestyle and fashion influencers, studios and instructors.
• Proactively seeking out new influencers for gifting and partnerships
• Gifting send-outs for influencers, instructors, and press.
• Press sample and image send outs
• Maintain our influencer database
• Setting up and tracking influencer discount codes and reporting on KPI results weekly.
• Reporting on US influencer and press coverage weekly and monthly across all social media platforms (IG, Insta stories, YouTube, FB, etc.).
• Other projects and duties as required.

What You’ll Be Doing

Must Haves

• A graduate with a communications or marketing major preferred
• 0-2 years of work experience with Influencer Marketing and/or communications/PR experience
• Adventurous spirit with a passion for all things fitness and wellness
• Spend way too much time on Instagram! And know the other channels well: Facebook, Pinterest, YouTube
• Analytical and targets-driven.
• You love to write, socialize and have the gift of the gab!
• You have a positive, hands-on attitude and are full of creative ideas
• You are happy working on your own and love getting jobs done
• You enjoy working in a fast-paced and ever-changing environment.

The Extras

• 22 days PTO
• 401(K) with company match!
• Great health benefits package
• FREE clothing budget + 80% discount budget per season; unlimited 50% off
• Company bonus scheme
• Summer Fridays
• Team workouts