PPC Executive

Your Journey

At Sweaty Betty, we’re more than just a global activewear and lifestyle brand for women.

We’re also a community that believes fitness is a flip-the-switch trigger for becoming the woman you want to be. Leggings and sports bras won’t change the world on their own. But with a grab-my-hand, let’s-go-for-it-now spirit, the women who wear them can.

If you want to join us on the next chapter of our adventure, you’re in the right place. This is an exciting opportunity for a PPC Executive to join us on our mission to empower women through fitness and beyond by executing and delivering our Paid Search campaigns.

SB Values:

∙ We Really Care ∙ First, Best, Bravest ∙ Our Strength is in Each Other ∙ Stand Up, Speak Up, Shout Out

Your SB Journey:

• Independently own and manage Paid Search & Shopping activity in exciting growth regions such as North America
• Grow our PPC activity through test + learn methodologies in line with commercial objectives, thoughtful analysis & data-driven decisions
• Align Paid Search strategy with wider business units, such as CRM, ecommerce, and Social channels, to develop an efficient and cohesive message and convert potential customers
• Drive efficiency in Search spend to improve KPIs
• Use Search trends to help inform and drive forward Customer Mindset strategies within the business
• Search channel alignment with Brand tone of voice, customer mindset and other channel marketing
• Owning & optimize Shopping & Search campaign performance to target KPI’s and budget
• Leading strategy and keeping Sweaty Betty ahead of industry developments, news and innovation. Including whitelisting accounts for Betas and testing the latest search innovations
• Reporting on campaign performance ensuring they are delivering on the agreed performance metrics such as Budget, Revenue and CPA targets

Must Haves

• 3+ years’ experience leading Paid Search strategy Agency side or in-house
• Search expert across core Google products including Search, Shopping & Trends
• Expert understanding of Google Analytics required
• Experience managing large budgets, building and implementing bespoke strategies within a fast-moving retail environment
• Excellent numerical, financial, and analytical skills - an excel expert coupled with excellent communication skills
• Attention to detail
• Confidence getting hands-on with Search accounts & implementing best practices
• Experience with feed-based Shopping campaign management
• Experience using Automated Bidding tools such as Google Smart Bidding and SA360
• Innovation & analytical mindset using data driven methodologies to grow accounts
• Test + learn approach to sharing learnings and building strategy across the board

The Extras

• Generous clothing allowance
• 50% off all Sweaty Betty merchandise
• 25 days holiday, plus 8 flexible bank holidays
• Sample sales
• Company bonus scheme
• Cycle to work scheme
• Monthly Office Meeting
• Generous Company Maternity, Paternity and Adoption Pay and Childcare support
• Discounts at the best Studio Classes
• SB Flexible Working: we currently work flexibly between the office and home

Our D&I Commitment

Our mission is to empower all women.  This means doing more and working harder to make the long-lasting changes necessary to become an inclusive, diverse and actively anti-racist company. We care about our people, our community, our world.  And we want to stand up for what we believe in. 

We want to give our people a platform to use their voice. And actively listen and learn from what they have to say.  This involves focusing on learning, development and progression across the business.  Training our leaders, managers and teams about their rights under our equality, diversity and inclusion policy. And being clear on the responsibilities we hold to each other and our community. It also means being committed to equal employment opportunities. Ensuring we consider ALL applicants for jobs. And work harder to make our job advertising more inclusive. 

Ultimately, we’re working to create a culture and team that represents our customers, our community and our mission of empowerment. We want to celebrate our diversity and the power it gives our team and our business. 

We know we’re on a journey. And far from perfect. But we want to be a part of the solution to the problem. It might not be comfortable or straightforward. But if we weren’t up for doing the hard work and breaking the mould, we wouldn’t be Sweaty Betty.  We are committed to working across our business and with our Internal Diversity & Inclusion Squad to be champions, allies and inclusive, always. Because when we say All, we mean it.