Performance Marketing Data Analyst (Maternity Cover)

Your Journey

At Sweaty Betty, we’re more than just a global activewear and lifestyle brand for women.

We’re also a community that believes fitness is a flip-the-switch trigger for becoming the woman you want to be. Leggings and sports bras won’t change the world on their own. But with a grab-my-hand, let’s-go-for-it-now spirit, the women who wear them can.

If you want to join us on the next chapter of our adventure, you’re in the right place. This is an exciting opportunity for a Performance Data Analyst to join us on our mission to empower women through fitness and beyond by being an ambassador of data and insight-driven decision-making within the team.

This role sits within the Performance Marketing / CRM Team & delivers accurate reporting and actionable insights across many areas of the business, including Product, Ecommerce & Retail sales, behavioural data, customer data and performance marketing. You'll be joining a company where data really is at the heart of everything we do. At Sweaty Betty, we want to understand the reasons behind why things are happening, putting nothing down to chance.

SB Values:

∙ We Really Care ∙ First, Best, Bravest ∙ Our Strength is in Each Other ∙ Stand Up, Speak Up, Shout Out

Your SB Journey:

• Provide accurate data, insights, analysis and forecasts for decision makers and stakeholders across Sweaty Betty. Fostering strong relationships with key functions such as Finance, Performance Marketing, Technology, Product & Ecommerce
• Create compelling and effective dashboards and reports that help track performance and support decision-making
• Identify, recommend, and implement improvements to existing analytics processes, tools, and techniques
• Provide input into for the development of predictive models, customer segmentation studies, and new reporting/dashboards
• Be at the forefront of company growth and have the opportunity to help shape the future of Sweaty Betty

Data Analysis:

• Performance Marketing - provide insights and analyses on customer data, optimising target audience and value proposition to maximise customer value retention and efficiency of CPOs / CPAs.  Draw on a variety of data sources and tools to deliver a holistic, accurate view of performance and identify opportunities for growth and drive initiatives to a successful outcome
• Trade Analysis - support finance & performance teams with marketing budgets, allowable spend models and business KPIs
• Product Forecasts – utilise historical data & future targets to impact future decision making within the product team and build product reports to support & help guide the Product Team in buying for our Performance team targets
• Customer Data Management - become a super user on our global customer database CRM tools & know our data inside and out

Team Management:

• Manage a team of 2. You will have strong team leadership skills with the ability to drive, inspire and motivate your team. Provide clear developmental goals, positivity, and an unrivalled depth of knowledge
• Create and implement processes and workflows to maximise efficiency and provide structure

Must Haves

• Experience working in a commercial data team, providing business insights and models to lead informed decisions
• 5+ years’ experience in a data analytics role, ideally supporting a marketing function
• A knack for asking the right questions, then answering them with sound data and analysis
• Experience with analysing large data sets, identifying insights, trends, and opportunities
• A strong communicator, simplifying complex data into compelling and insightful stories
• Experience presenting insights and recommendations in a structed and clear way using data storytelling and visualisation tools
• Team player who is proactive, thorough, detail-oriented and organized
• Strong experience using digital analytics tools such as Google Analytics
• Strong analysis and SQL abilities using Big Query or similar, with the ability to program using Python, R or similar
• Basic knowledge of cloud technologies such as GCP, AWS or Snowflake is a plus

The Extras

• Generous clothing allowance
• 50% off all Sweaty Betty merchandise
• 23 days holiday, with buy and sell holiday option
• Sample sales
• Company bonus scheme
• Cycle to work scheme
• Monthly Office Meeting
• Generous Company Maternity, Paternity and Adoption Pay and Childcare support
• Discounts at the best Studio Classes
• SB Flexible Working: we currently work flexibly between the office and home

Our D&I Commitment

Our mission is to empower all women.  This means doing more and working harder to make the long-lasting changes necessary to become an inclusive, diverse and actively anti-racist company. We care about our people, our community, our world.  And we want to stand up for what we believe in. 

We want to give our people a platform to use their voice. And actively listen and learn from what they have to say.  This involves focusing on learning, development and progression across the business.  Training our leaders, managers and teams about their rights under our equality, diversity and inclusion policy. And being clear on the responsibilities we hold to each other and our community. It also means being committed to equal employment opportunities. Ensuring we consider ALL applicants for jobs. And work harder to make our job advertising more inclusive. 

Ultimately, we’re working to create a culture and team that represents our customers, our community and our mission of empowerment. We want to celebrate our diversity and the power it gives our team and our business. 

We know we’re on a journey. And far from perfect. But we want to be a part of the solution to the problem. It might not be comfortable or straightforward. But if we weren’t up for doing the hard work and breaking the mould, we wouldn’t be Sweaty Betty.  We are committed to working across our business and with our Internal Diversity & Inclusion Squad to be champions, allies and inclusive, always. Because when we say All, we mean it. 

#LI-DNI