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North America Digital Director

Your Journey

Are you a Digital Director with 6+ years of driving performance led strategy under your belt? Do you have experience leading and motivating a team of digital marketing specialists? Are you an expert in the North American retail landscape? Would you describe yourself as an acquisition specialist who likes to pioneer innovative strategies to reach new customers? If so, this could be the role you are looking for…

Sweaty Betty is on an ambitious mission to skyrocket our North American digital growth and this new role is fundamental to our success.

Your SB Journey:

  • Independently devise and implement our North American acquisition marketing strategy, making sure that marketing tactics drive business objectives
  • Align acquisition strategy with wider business units, such as CRM, ecommerce, wholesale, and PR, to develop an efficient and cohesive message and convert potential North American customers
  • Drive efficiency in marketing spend to reduce our CPA/CAC while managing a flexible spend model based on customer contribution and LTV
  • Lead and develop a team of 2 (and growing) digital marketing specialists

What we are looking for:

  • A comprehensive understanding of marketing channels, combined with a track record of driving measurable business growth through innovative acquisition strategies
  • A proven commercial and entrepreneurial approach to building a brand in the North American market by working across functions to develop holistic business growth strategies
  • Strong North American market knowledge, up to date on the latest news, innovations, and challenges in the market and retail industry and how to navigate these
  • An analytical, data driven methodology to building strategy and mapping out clear KPIs for success that align with business growth and CPA/CAC targets - thinking long-term, while also being able to react quickly to changes in trade and the digital landscape
  • A test and learn approach to building strategy across the board
  • Experience of owning multi-million dollar spend levels
  • A strong team leader with the ability to drive, inspire and motivate a growing team by providing clear developmental goals, positivity, and an unrivaled depth of channel, market, and strategic knowledge
  • Experience of managing large scale projects involving multiple internal and external stakeholders

Must Haves

  • 6+ years’ experience leading digital marketing strategy for relevant ecommerce retail brands in the North American market
  • Channel expert across core digital channels: Social (specifically Facebook & Instagram), Display, PPC, Affiliates, Partnerships, Video & VOD
  • Expert understanding of Google Analytics required
  • Experience working across Salesforce commerce cloud and Optimove are a bonus!
  • Experience managing large budgets, line managing teams and building and implementing bespoke strategies within a fast-moving retail environment
  • Excellent numerical, financial, and analytical skills - an excel expert

The Extras

  • Generous clothing allowance
  • 50% off all Sweaty Betty merchandise
  • 401(K) Plan
  • Lifestyle Training Allowance
  • 22 PTO days
  • Company bonus scheme
  • Discounts at the best studio classes

About the Company

Our Values: Well + Fit = Happy. It’s Personal. Keen To Be Green. Rebellious Spirit. Bordering on Obsessive. Green Juice & Cocktails.

Sweaty Betty Ltd

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