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Brand Assistant

Please Note: The application deadline for this job has now passed.

Your Journey

For over 20 years British brand Sweaty Betty has ‘empowered women through fitness and beyond’. Our vision is to inspire a global community of women who get together and sweat together. Founded by Tamara Hill-Norton, in 1998 in London’s Notting Hill, Sweaty Betty has global distribution in key markets UK and US and is poised for explosive international growth in the next two years. With 50+ stores in the UK, 4 in Hong Kong and a rapidly growing wholesale footprint including 90+ Nordstrom locations across the US there has never been a more exciting time to join our team.

What You’ll Be Doing

In more detail your responsibilities will include:

  • Supporting the growth of Sweaty Betty’s brand awareness through strategic influencer partnerships and PR initiatives
  • Assist in securing paid and organic influencer partnerships, outreach to new talent, and organizing gifting
  • Assist in concepting creative briefs that speak to key Sweaty Betty messaging points
  • Work closely with Marketing team to ensure influencer content is utilized
    • Liaise with social media team to amplify social campaigns
    • Work with performance marketing team on identifying influencer content to leverage for ads
  • Identify up and coming fitness influencers and studios with whom Sweaty Betty should partner
  • develop relationships with key fitness and fashion editors
  • Assistant on planning and execution of influencer and press strategies
  • Report on results and tell the story of how influencer marketing and PR ladders back up to overall business targets and initiatives
  • support on monthly reports and recap reports
  • Managing the administrative elements of US brand team
    • For influencers: tracking content, creating codes, updating budgets
    • For PR: maintaining press clipping archive, continuously updating media lists, update editor gifting lists
  • Keep up to date on market research and competitor trend analysis

Must Haves

  • 1+ year of relevant experience
  • Strong entrepreneurial skills, self starter – Sweaty Betty is a fast paced, fast growing company with many exciting opportunities!
  •  Knowledge of social media marketing and pop culture- lover of all things social media, familiar with relevant platforms I.e, Facebook, Twitter, YouTube, Instagram, TikTok, Clubhouse etc
  •  Great people skills: be able to build relationships both internally and externally
  • Strong attention to detail, and ability to multitask
  • A lover of all things fitness and lifestyle
  •  Interest in sales performance and achieving business targets
  • A problem solver and happy to deep dive into data
  • Analytical, resourceful and a great team player

The Extras

  •  401(K) plan
  •  Lifestyle training allowance 
  • 22 days PTO 
  • Generous clothing allowance
  • 50% off all Sweaty Betty merchandise
  • Medical, Dental, Eye care, Life and Disability insurance plans
  •  Discounts to local studios
  • Paid parental leave 

 

Our D&I Commitment

Our Values: Well + Fit = Happy. It’s Personal. Keen To Be Green. Rebellious Spirit. Bordering on Obsessive. Green Juice & Cocktails.

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