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Global Paid Social Media Manager (US)

Please Note: The application deadline for this job has now passed.

Your Journey

Are you a Biddable media expert with 5+ years of driving biddable strategy under your belt? Do you have experience leading and motivating a team of biddable media specialists? Have you worked across multiple regions and languages? Are you an innovator and a forward thinker who likes to build new things? If so, this could be the role you are looking for…

Sweaty Betty is on an ambitious mission to skyrocket our global digital growth and this new biddable role, is fundamental to our digital success. 

Your SB Journey:

  • Lead the regional strategies and day-to-day management of Sweaty Bettys global paid social activity.
  • Manage two Biddable Executive level direct reports based in London and New York.
  • Drive innovation across every element of our biddable strategy through use of a robust test and learn approach, trialing new partners and collaboration across core internal business units.

What we are looking for:

  • Expert experience managing, executing, and delivering campaigns specifically across Facebook and Instagram. Knowledge of Video and Display is desired, but not essential.
  • Experience creating and implementing social strategies and in executing testing plans/roadmaps.
  • Proven experience identifying and activating platform innovations through Alpha / Beta adoption
  • Strong knowledge of managing performance led campaigns and a detailed understanding of the Facebook pixel.
  • An analytical, data driven methodology to building strategy and mapping out clear KPIs for biddable success that align with business growth and CPA/CAC targets - thinking long-term, while also being able to react quickly to changes in trade and the digital landscape.
  • Ability to present results and recommendations to multiple stakeholders clearly and concisely.
  • Deep understanding of optimization levers and proven ability to use to maximize performance.
  • Previous experience managing campaigns with large budgets. Managing campaigns across multiple markets is desired, but not essential.
  • Excellent attention to detail, both in campaign set up / QA’ing and reporting.
  • Comprehensive understanding of, and experience working across, both commonplace and immerging social media, video, and display marketing channels.
  • A strong team leader with the ability to drive, inspire and motivate a team by providing clear developmental goals, positivity, and a depth of biddable knowledge.

Must Haves

  • 5+ years’ experience leading biddable strategy for relevant ecommerce retail brands either in house or through an agency
  • Expert in paid social specifically across Facebook and Instagram.
  • 100% fluent within the Facebook platform including, campaign structure, QA, reporting, analysis, technical set up etc.
  • Experience managing large budgets, line managing specialist teams and building bespoke strategies across multiple regions

The Extras

  • Generous clothing allowance
  • 50% off all Sweaty Betty merchandise
  • 401(K) Plan
  • Lifestyle Training Allowance
  • 22 PTO days
  • Company bonus scheme
  • Discounts at the best studio classes

Our D&I Commitment

Our mission is to empower all women.  This means doing more and working harder to make the long-lasting changes necessary to become an inclusive, diverse and actively anti-racist company. We care about our people, our community, our world.  And we want to stand up for what we believe in. 

We want to give our people a platform to use their voice. And actively listen and learn from what they have to say.  This involves focusing on learning, development and progression across the business.  Training our leaders, managers and teams about their rights under our equality, diversity and inclusion policy. And being clear on the responsibilities we hold to each other and our community. It also means being committed to equal employment opportunities. Ensuring we consider ALL applicants for jobs. And work harder to make our job advertising more inclusive. 

Ultimately, we’re working to create a culture and team that represents our customers, our community and our mission of empowerment. We want to celebrate our diversity and the power it gives our team and our business. 

We know we’re on a journey. And far from perfect. But we want to be a part of the solution to the problem. It might not be comfortable or straightforward. But if we weren’t up for doing the hard work and breaking the mould, we wouldn’t be Sweaty Betty.  We are committed to working across our business and with our Internal Diversity & Inclusion Squad to be champions, allies and inclusive, always. Because when we say All, we mean it. 

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