CRM Marketing Associate - North America

Your Journey

At Sweaty Betty, we’re more than just a global activewear and lifestyle brand for women.

We’re also a community that believes fitness is a flip-the-switch trigger for becoming the woman you want to be. Leggings and sports bras won’t change the world on their own. But with a grab-my-hand, let’s-go-for-it-now spirit, the women who wear them can.

If you want to join us on the next chapter of our adventure, you’re in the right place. This is an exciting opportunity for a CRM Associate to join us on our mission to empower women through fitness and beyond by creating the best email campaigns and experiences specifically for the North American market.

SB Values:

∙ We Really Care ∙ First, Best, Bravest ∙ Our Strength is in Each Other ∙ Stand Up, Speak Up, Shout Out

Your SB Journey:

• Building and scheduling emails & SMS
  • Build the North American email & SMS marketing campaigns in line with the brand calendar, set up a/b testing, link testing, dynamic content, personalization and all ad hoc related projects
  • Manipulate data and target emails to key regions and customer segments
• Designing and briefing emails
  • Manage the entire email creative cycle for North American emails including; designing, briefing, creative management
  • Work closely with creative departments to ensure email marketing campaigns remain on brand & innovative
• Reporting email performance
  • Report on a daily and weekly basis all relevant North American email marketing activity and use the results to optimize and continually improve the performance of SB emails
  • Report back findings of A/B testing and make recommendations for future testing based on results
• Automated and targeted email optimization
  • Work to optimize the North American automated programs like Welcome, Browse & Cart Abandons through various A/B tests
  • Work closely with the digital & trade teams to optimise customer journeys across our website and off-site marketing
• Continue to grow and build the active database of customers, coming up with new and innovative means to drive signups and active users alongside the rest of the CRM team & digital team

Must Haves

• A minimum of 2-3 years’ experience in a CRM or email marketing role, experience on an ESP and working on a customer database
• Proven experience of tailoring messaging to target audiences and comfortable using segmentation tools
• Understanding of customer journeys and lifecycle marketing
• Experience working on Google Analytics
• Experience managing email & SMS campaigns
• Proficient in Microsoft Excel
• An eye for detail and design

The Extras

• Generous clothing allowance
• 50% off all Sweaty Betty merchandise
• 401(K) Plan
• Lifestyle Training Allowance
• 22 PTO days
• Company bonus scheme

Our D&I Commitment

Our mission is to empower all women.  This means doing more and working harder to make the long-lasting changes necessary to become an inclusive, diverse and actively anti-racist company. We care about our people, our community, our world.  And we want to stand up for what we believe in. 

We want to give our people a platform to use their voice. And actively listen and learn from what they have to say.  This involves focusing on learning, development and progression across the business.  Training our leaders, managers and teams about their rights under our equality, diversity and inclusion policy. And being clear on the responsibilities we hold to each other and our community. It also means being committed to equal employment opportunities. Ensuring we consider ALL applicants for jobs. And work harder to make our job advertising more inclusive. 

Ultimately, we’re working to create a culture and team that represents our customers, our community and our mission of empowerment. We want to celebrate our diversity and the power it gives our team and our business. 

We know we’re on a journey. And far from perfect. But we want to be a part of the solution to the problem. It might not be comfortable or straightforward. But if we weren’t up for doing the hard work and breaking the mould, we wouldn’t be Sweaty Betty.  We are committed to working across our business and with our Internal Diversity & Inclusion Squad to be champions, allies and inclusive, always. Because when we say All, we mean it. 

#LI-DNI