Director, Sweaty Betty Foundation (9 month maternity cover)
The Sweaty Betty Foundation is a new charity, founded and supported by the global activewear and lifestyle brand for women, Sweaty Betty. You can find out more on their website: https://www.sweatybettyfoundation.org/
The Foundation’s mission is to empower women and girls from every background to get active, and stay active, for life. Our focus for the next few years is supporting girls aged 10-18 to find what they love to get moving in school, in their communities and independently. We work with girls who currently have the least opportunities to be active and are from lower income families and everything we do is inclusive, especially for girls from ethnically diverse communities.
With this relatively tight focus, we want to focus our efforts on catalysing systemic change for girls and choose our partners and projects accordingly. We want to create a global movement with local impact which inspires meaningful and sustainable changes in behaviour.
We support projects and partners in both the US and the UK: in the UK our focus areas are East London, Leeds, Manchester, Birmingham and Glasgow and we are currently setting our US focus areas.
The Foundation’s Director will be on maternity leave from mid-December 2021 for seven months and we are seeking an experienced and passionate senior charity professional to cover her role from the start of December 2021 to end August 2022. It will be a really exciting time to lead the charity as we have completed a lot of the operational set-up including recruiting a brilliant trustee board, developing our top-line strategy and choosing our first projects and now have the platform from which to start making real impact for girls.
Major projects for the period of interim cover will include:
- Setting up our ‘brave space’ to ensure girls’ voices are at the heart of what we do as a charity
- Developing our US strategy including deciding our geographical focus and first set of partners
- Developing the strategy for our digital ‘pillar’, currently much less developed than our schools and community pillars
- Evaluating our 2021 partnerships and investments and recommending to the board our 2022 investments
- Identifying new partners across our pillars
- Strengthening our relationship with Sweaty Betty and planning our joint 2022 communications and fundraising campaigns, in particular a company-wide fundraising day
Reporting to the Chair of trustees, the postholder will take responsibility for:
Ensuring we achieve our mission to empower girls from every background to get active, and stay active, for life. This is likely to include:
- Effectively managing our existing project partners, ensuring they deliver effective, impactful and well-researched projects so we can share learning between partners and across the sector
- Networking extensively across the third sector, sports sector, social enterprise and commercial sectors to find new partners to help achieve our mission.
- Leading, with the support of the new Communications and Engagement Manager, our digital and other engagement with girls to support behavior change
Ensuring the charity is effectively governed and our finances well-managed. This is likely to include:
- Ensuring our finances are used efficiently and transparently with excellent financial planning
- Ensuring regulatory and legal compliance
- Ensuring board meetings are serviced effectively and supporting the Chair to encourage good governance
Leading the charity’s communications and fundraising strategies including how we:
- Engage and communicate directly with teenage girls; likely both in partnership with an agency and directly
- Manage our communications to stakeholders including our website; communications to supporters and partners
- Support Sweaty Betty with their communications and fundraising activities about the Foundation
Working effectively with others. This is likely to include:
- A constructive working relationship with the board; with Sweaty Betty’s senior leadership team; and with multiple key departments within Sweaty Betty
- Working collaboratively and respectfully with partners and other beneficiaries of the Foundation’s work
- Inspiring Sweaty Betty staff and customers to support the Foundation’s work and providing practical support where possible
Location and travel
The role-holder will need to spend:
- An average of 6 days per month working with Sweaty Betty teams in their London office in Fulham (SW6 3JW)
- An average of 4 days per month visiting projects in our target cities of East London, Leeds, Manchester, Birmingham and Glasgow
And, most importantly, the successful candidate will seek to live by our Foundation’s values every day: We Really Care ∙ We Will Change Lives ∙ We are Brave ∙ Our Strength is in Each Other ∙ Every Voice Counts
We are looking for an adaptable leader who understands the charity sector and shares our passion for empowering women and girls to get active.
The absolute essentials:
- A passion for diversity and inclusion, and a strong awareness of the key cultural and other issues relevant to our ‘target girls’
- Experience of engaging and communicating with young people, particularly those from lower income families and ethnically diverse communities
- At least 3 years’ experience working at a senior level within the charity sector leading programmes and campaigns seeking to make systemic level social impact
- At least 3 years’ experience of working in a charity or other organization which engages with young people or people living on lower incomes or who have less opportunity to be physically active
- Experience leading charity fundraising and communications projects or campaigns
- Experience of operational charity management to include oversight of governance, finances, operations, HR, administration, communications, fundraising
- Experience of working with corporate partners and commercial organizations
- Ability to create and develop an inspiring programme of behaviour change which has global profile and local impact
- A creative person with a can-do attitude. Able to be inspiring about big picture opportunities and have the tenacity to deliver
- Ability to confidently network across multiple sectors and create excellent partnership and stakeholder relationships
- Ability to critically appraise potential programme partners and projects, providing insightful and constructive judgements regarding models of delivery, financial viability and effectiveness of the team
We would love you to have the following, but they’re not essential
- Experience of leading programmes and projects based on behavior change theories, principles and good practice
- Experience of delivering ‘digital first’ communication or other projects for young people
- Experience of working for a charity focused on women and / or wellbeing and / or fitness and movement
This role will be employed directly by the Sweaty Betty Foundation with:
- 25 days holiday, with buy and sell holiday option
- Flexible Working: we currently work flexibly between the office and home. Our focus remains keeping everyone safe and we will continue to review this in line with government guidance
Employees of the Foundation are also able to access some of the benefits available to Sweaty Betty employees including discounts on a range of Sweaty Betty merchandise and access to sample sales.
Our D&I Commitment
One of our guiding principles is promoting and enhancing diversity and inclusion across all aspects of the work of the Foundation. We want to ensure that our staff are as diverse as possible and particularly that we represent the women and girls that we are aiming to reach with our work.
We will strive to ensure that staff (and trustees) represent people from diverse backgrounds including in relation to ethnicity, age, household income, location, gender identity, sexual orientation and those with disabilities. This is not only the right thing to do but will ensure that we can achieve the best results for the girls we aim to support. We believe that to achieve our mission we will need the broadest possible range of perspectives and ideas.
Given the focus of the work of the Foundation, we would particularly welcome applications from the following people:
- Grew up with a low household income
- From an ethnically diverse background and, if from the UK, with a particular focus on those from a Black or South Asian heritage community