Digital Product Manager (Growth)

Your Journey

At Sweaty Betty, we’re more than just a global activewear and lifestyle brand for women.

We’re also a community that believes fitness is a flip-the-switch trigger for becoming the woman you want to be. Leggings and sports bras won’t change the world on their own. But with a grab-my-hand, let’s-go-for-it-now spirit, the women who wear them can.

If you want to join us on the next chapter of our adventure, you’re in the right place. This is an exciting opportunity for a Digital Product Manager to join us on our mission to empower women through fitness and beyond by bringing together data, technology and insights to improve our online experience and drive business growth.

SB Values:

∙ We Really Care ∙ First, Best, Bravest ∙ Our Strength is in Each Other ∙ Stand Up, Speak Up, Shout Out

Your SB Journey:

• Lead Digital Customer product strategy and own the roadmap, aligning with business goals and priorities
• Manage a direct report and lead relationships with Performance Marketing and eCommerce teams to define and deliver customer and commercial growth metrics
• Develop tools and processes that will enable growth and marketing teams to drive customer acquisition, engagement and retention
• Identify Martech opportunities and partners that we should be building/integrating with
• Determine how we leverage technology to improve operational and analytical processes through automation and create stronger decision-making capabilities
• Define KPIs and introduce new tools and products to improve the quality of measurement
• Structure performance improvement through clear reporting and champion data-informed decisions to enable effective planning and prioritization (including customer data, payment data, site speed, performance data)
• Own how we share information and data with social and marketing platforms to optimise our performance and drive growth
• Collaborate with our development team and technology partners to design, test and launch new features, including support and input to A/B testing plans
• Own key workstreams, break down complex problems, and comfortable prioritising a variety of projects

Must Haves

• 5+ years of digital product management experience, working hands on with cross-functional squads
• Highly competent with Google Analytics. You really love data and measuring things: you can conjure up an Excel table or GA metric for any question
• You’re approachable and collaborative. You’re open to feedback and ideas
• You’re comfortable spanning the worlds of design, data, user research, marketing/growth and engineering
• You’re data driven, passionate about metrics, and continuously evaluating how your products are performing - and driven to continuously improve them
• You’ve shipped world-class products at a fast-growing company
• Coding experience would be desirable but not essential
• Prior experience working in a multichannel environment and using CRM / CDP systems to generate revenue

The Extras

• Generous clothing allowance
• 50% off all Sweaty Betty merchandise
• 25 days holiday, plus 8 flexible bank holidays
• Sample sales
• Company bonus scheme
• Cycle to work scheme
• Monthly Office Meeting
• Generous Company Maternity, Paternity and Adoption Pay and Childcare support
• Discounts at the best Studio Classes
• SB Flexible Working: we currently work flexibly between the office and home

Our D&I Commitment

Our mission is to empower all women.  This means doing more and working harder to make the long-lasting changes necessary to become an inclusive, diverse and actively anti-racist company. We care about our people, our community, our world.  And we want to stand up for what we believe in. 

We want to give our people a platform to use their voice. And actively listen and learn from what they have to say.  This involves focusing on learning, development and progression across the business.  Training our leaders, managers and teams about their rights under our equality, diversity and inclusion policy. And being clear on the responsibilities we hold to each other and our community. It also means being committed to equal employment opportunities. Ensuring we consider ALL applicants for jobs. And work harder to make our job advertising more inclusive. 

Ultimately, we’re working to create a culture and team that represents our customers, our community and our mission of empowerment. We want to celebrate our diversity and the power it gives our team and our business. 

We know we’re on a journey. And far from perfect. But we want to be a part of the solution to the problem. It might not be comfortable or straightforward. But if we weren’t up for doing the hard work and breaking the mould, we wouldn’t be Sweaty Betty.  We are committed to working across our business and with our Internal Diversity & Inclusion Squad to be champions, allies and inclusive, always. Because when we say All, we mean it.