Digital Marketing Assistant
Your Journey
Would you describe yourself as a data demon who loves nothing more than jumping into the numbers, leaving no stone unturned in the hunt for insight? Do you get a buzz from being on the “pulse” of new, digital initiatives and channels? Is getting lost in an excel document or report your idea of heaven? Do you have a keen interest in the different types of adverts used by brands and want to play a role in coming up with new ideas for SB's ads?
We are looking for an organised individual who is passionate about number crunching, analytics and strategy as well as ad creation & creative. You are someone who thrives in a fast-paced environment and are excited to contribute ideas, always striving to create the most impactful, engaging end to end digital marketing experience possible. A curious mind, organisational skills & time-management skills are a must.
You will be part of a fun, dedicated Digital Marketing team of 4, our online champions, who are integral for the future of Team SB – first to login and last on the dance floor.
Our Values: Well + Fit = Happy. It’s Personal. Rebellious Spirit. Bordering on Obsessive. Green Juice & Cocktails.
Reporting to the Digital Marketing Manager and working closely with internal departments, responsibilities will include:
Analytics & Reporting:
- Analyzing social creative performance on a weekly basis to ensure key performance metrics are being achieved
- Own inputting weekly performance metrics & spends into KPI documents using data taken from Google Analytics & third parties
- Assist in the creation of Monday morning reports, which are presented back to the marketing team & circulated to wider business
- Constantly be reviewing onsite & off-site performance, suggesting optimizations
- Provide insights on a monthly basis to be circulated to wider teams
Coordination, Creative Briefing & Planning:
- Coordinating digital and promotional campaigns in line with the marketing calendar
- Independently briefing and managing the production of all social media/display creative from initial brainstorm stage through to deployment, using data to inform creative decisions
- Owning end to end user testing for all digital creative
- Updating digital calendars in-line with seasonal content and promotions to share with third parties
- Working closely with digital agencies and coordinating weekly tasks to make sure timelines are met
- Adopt a ‘test and learn’ approach to all performance marketing activities, suggesting different tests to glean insights from
Channel Optimizations:
- Work alongside digital agency to build and optimize all paid social media campaigns; delivering creative, managing content calendars, querying performance and optimizing campaigns
- Develop SEO keyword strategy for each market, researching relevant keywords and suggesting optimizations to ecom & brand teams
- Work closely with the CRM team to make sure email/direct mail communications are integrated across our other digital marketing channels
- Work closely with digital agencies and Global PPC Manager to create and test PPC ad copy and sitelinks to guarantee promotional campaigns are relevant and commercial
Must Haves
- A degree with analytical qualities (Science, Maths, Geography, History, English)
- An understanding of and keen interest in digital marketing channels and tools (PPC, Email, SEO, Affiliates, Social, Display)
- Experienced with Excel, Word, Power Point
- Proven time management and organisational skills
- Excellent verbal and written communication skills
- B or above in Maths GCSE (or equivalent)
The Extras
· Generous clothing allowance
· 50% off all Sweaty Betty merchandise
· Free exercise classes in our on-site studio
· Sample sales
· Cycle to work scheme
· Company bonus scheme
· Flexi hour scheme, including 4pm Friday finish
· Generous Company Maternity, Paternity and Adoption Pay
· Childcare Support
· Discounts to the best Studio Classes
· Quarterly Support Office Parties
· 23 Days holiday, with buy and sell holiday option
· Fresh Fruit Monday
