Copywriter

Your Journey

Are you obsessed with creative and compelling consumer-focused content?  Do you craft delightful copy with ease? And can you flex those writing chops on everything from beautiful technical fabrics to WFH wellness? Our copywriters are the foundation of all communications that connect us with our global customer community. So, if you want to join us on our brand mission and have an insatiable love for language – and leggings, of course – we’ve got the perfect role. 

Reporting to the Head of Content and Social, you will be a passionate midweight copywriter responsible for writing engaging copy across our marketing channels. With at least four years’ experience, your portfolio will be impeccable and demonstrate a real talent for persuasive storytelling.  

Your SB Journey:

• Writing high quality original copy for multiple channels including emails, social media, website, blogs, product and internal and corporate communications. 

• Working with the current copywriter to devise brilliant copy ideas in our tone of voice across the business, ensuring all comms are brand-enhancing and consumer-focused. 

• Working closely with the web team to keep content on brand and up to date. This includes homepages, banners and boxes, editorial features, and the community areas of the site. 

• Creating and conceiving SEO-friendly content for the Sweaty Betty blog. 

• Assisting the press team with press releases and lookbook copy. 

• Writing engaging and accurate product descriptions and product tags that are in line with the Sweaty Betty tone of voice 

• Supporting long-term strategic content projects. 

• Developing our brand tone of voice and campaign concepts. 

Must Haves

• Similar experience of at least 4 years, working within a fashion retail, lifestyle or editorial brand, writing marketing copy and other relevant support materials. 

• Great brand awareness and an intelligent sense of humour. You’ll be a natural storyteller. 

• Excellent writing, subbing and editing skills, with a meticulous eye for detail and a strong understanding of grammar and punctuation. 

• An ability to manage multiple projects and a heavy workload in a fast-paced environment. The nature of the role involves working closely with various stakeholders across the business, so a confident, approachable and considerate character is an essential. 

• A strong sense of commercial, brand and technical product awareness, whilst keeping up to date with current trends. 

• A strong understanding of the creative process. You’ll also be a big conceptual thinker. 

• PC literate with working knowledge of Outlook and Microsoft Office. 

The Extras

• Generous clothing allowance
• 50% off all Sweaty Betty merchandise
• 23 days holiday, with buy and sell holiday option
• Sample sales
• Company bonus scheme
• Cycle to work scheme
• Monthly Office Meeting
• Generous Company Maternity, Paternity and Adoption Pay and Childcare support
• Discounts at the best Studio Classes
• SB Flexible Working: we currently work flexibly between the office and home. Our focus remains keeping everyone safe and we will continue to review this in line with government guidance

Our D&I Commitment

Our Values: Well + Fit = Happy. It’s Personal. Keen To Be Green. Rebellious Spirit. Bordering on Obsessive. Green Juice & Cocktails.