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Conversion Rate Optimisation Manager

Your Journey

At Sweaty Betty, we’re more than just a global activewear and lifestyle brand for women.

We’re also a community that believes fitness is a flip-the-switch trigger for becoming the woman you want to be. Leggings and sports bras won’t change the world on their own. But with a grab-my-hand, let’s-go-for-it-now spirit, the women who wear them can.

If you want to join us on the next chapter of our adventure, you’re in the right place. This is an exciting opportunity for a Conversion Rate Optimisation Manager to join us on our mission to empower women through fitness and beyond. You will be pivotal in pushing boundaries to ensure we provide relevant and impactful customer experiences with your data led decisions in a fast-paced environment which are essential in helping us delivering upon our mission.

SB Values:

∙ We Really Care ∙ First, Best, Bravest ∙ Our Strength is in Each Other ∙ Stand Up, Speak Up, Shout Out

Your SB Journey:

What You’ll Be Doing

  • Own the roadmap to deliver high quality personalised customer experiences onsite, that align to delivering the digital plan and creating a seamless journey across channels
  • You will deliver a consistent framework to scope out A/B tests and guide the wider teams testing approach; document requirements, formulate strong hypotheses and variations to test the problem statement(s) to be solved
  • Creating strong collaborative relationships and partnering closely with the wider eCommerce, Digital Product and Performance Marketing teams, aligning priority, and supporting translating segmentation and profiling into onsite experiences
  • Continuously build upon and rollout a playbook of onsite components with best practice guides, to enable levers and tactics for the wider team to use to support trade reactions and market led activity. Providing training and support to best empower the wider team
  • Communicate results to wider business and own updates on testing progress and iterations to encourage engagement and articulation of value from optimization initiatives and onsite personalisation
  • Be able to execute in-depth analysis into specific products, promotions and landing pages to deliver succinct, meaningful insights and actionable data through reporting, with incrementality at the fore
  • Bringing a commercial and customer focused mindset (KPIs, qualitative and quantitative insights), capable of balancing quick wins and bigger, more impactful pieces of work and knowing when to lean on user research
  • Understanding trading challenges and opportunities through the funnel to enable reactive conversion optimisation

Must Haves

  • At least 3 years+ of experience working in a digital optimisation role
  • Experience using Google Analytics, PowerBI, Dynamic Yield and Content Square advantageous
  • Demonstrate sound knowledge of how to manage CRO programs and a passion for creating a great user experience
  • Be comfortable experimenting, failing and changing tact at pace; thinking outside the box with a hands on approach
  • An analytical and questioning mentality with ability to manipulate large, complex data sets and deliver actionable insight
  • Awareness of market and regional nuances impacting consumer behaviours
  • Excellent communication & interpersonal skills with the ability to influence
  • You thrive in a fast-paced environment, are self-motivated and well-organised

The Extras

  • Generous clothing allowance
  • 60% off all Sweaty Betty merchandise
  • 25 days holiday, plus 8 flexible bank holidays
  • Sample sales
  • 10 days work from anywhere policy
  • Company bonus scheme
  • Cycle to work scheme
  • Health Cash Plan benefit with Medicash available to all Sweaty Betty UK Employees
  • Enhanced Family Leave policy
  • Discounts at the best Studio Classes
  • SB Flexible Working: we currently work flexibly between the office and home

Our D&I Commitment

Our mission is to empower all women. This means doing more and working harder to make the long-lasting changes necessary to become an inclusive, diverse and actively anti-racist company. We care about our people, our community, our world.  And we want to stand up for what we believe in. 

We want to give our people a platform to use their voice. And actively listen and learn from what they have to say. This involves focusing on learning, development and progression across the business. Training our leaders, managers and teams about their rights under our equality, diversity and inclusion policy. And being clear on the responsibilities we hold to each other and our community. It also means being committed to equal employment opportunities. Ensuring we consider ALL applicants for jobs. And work harder to make our job advertising more inclusive. 

Ultimately, we’re working to create a culture and team that represents our customers, our community and our mission of empowerment. We want to celebrate our diversity and the power it gives our team and our business. 

We know we’re on a journey. And far from perfect. But we want to be a part of the solution to the problem. It might not be comfortable or straightforward. But if we weren’t up for doing the hard work and breaking the mould, we wouldn’t be Sweaty Betty.  We are committed to working across our business and with our Internal Diversity & Inclusion Collective to be champions, allies and inclusive, always. Because when we say All, we mean it. 

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