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CRM Marketing Executive

Please Note: The application deadline for this job has now passed.

Your Journey

The role of the CRM Executive will be to support in the execution of all aspects of the global CRM and loyalty strategy across emails and other digital/direct channels for Sweaty Betty. With a passion for numbers and data, you will become a super user on our global customer database CRM tools and be excited to use your reporting skills to measure performance. If you are bordering on obsessive about finding out how things perform and using data to create actionable insights to help improve metrics and sales as well as the customer’s SB journey, we want to hear from you!

Sitting within the wider Performance Marketing team of 9, you will be ready to push your rebellious spirit to try new ways of doing things and be ever ready to enjoy a workout or cocktail with the team!

Our Values: Well + Fit = Happy. It’s Personal. Rebellious Spirit. Bordering on Obsessive. Green Juice & Cocktails.

Your SB Journey:

Management of Customer Database and Reporting

  • Create customer reports for the wider business, segment and draw insights from the UK & US database and send relevant data groups to internal teams for marketing initiatives
  • Identify opportunities through data analysis to draw actionable insights which can be incorporated into our CRM and loyalty campaigns globally
  • Produce regular key reports summarizing the health and performance of our customer database

Managing Retention

  • Set up and manage global CRM marketing initiatives and programs that target our existing customer database, such as reactivation, one-time buyer & VIP programs
  • Manage the email components of global campaigns including briefing, creative, building, testing and scheduling
  • Consider multi-channel global retention marketing campaigns across email, social, digital and retail and liaise with internal teams to set these up
  • Manage the production process of all catalogues and direct marketing activity, including receiving quotes and budgeting, briefing & proofing and liaising with third parties
  • Work with the CRM team to come up with new and creative ideas to improve performance and optimize the best ways to target customers

Must Haves

  • 1-2 years’ experience in a CRM or analytics role, experience on an ESP and working with a customer database
  • Experience of tailoring messaging to target audiences
  • Extremely proficient in Microsoft Excel

The Extras

 ·        Generous clothing allowance

·        50% off all Sweaty Betty merchandise

·        Free exercise classes in our on-site studio

·        Sample sales

·        Cycle to work scheme

·        Company bonus scheme

·        Flexi hour scheme, including 4pm Friday finish

·        Generous Company Maternity, Paternity and Adoption Pay

·        Childcare Support

·        Discounts to the best Studio Classes

·        Quarterly Support Office Parties

·        23 Days holiday, with buy and sell holiday option

·        Fresh Fruit Monday

Sweaty Betty Ltd

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