Biddable Assistant

Your Journey

At Sweaty Betty, we’re more than just a global activewear and lifestyle brand for women.

We’re also a community that believes fitness is a flip-the-switch trigger for becoming the woman you want to be. Leggings and sports bras won’t change the world on their own. But with a grab-my-hand, let’s-go-for-it-now spirit, the women who wear them can.

If you want to join us on the next chapter of our adventure, you’re in the right place. This is an exciting opportunity for a Biddable Assistant to join us on our mission to empower women through fitness and beyond. 

SB Values:

∙ We Really Care ∙ First, Best, Bravest ∙ Our Strength is in Each Other ∙ Stand Up, Speak Up, Shout Out

Your SB Journey:

What You’ll Be Doing

Platform:

• Own paid ad builds across platforms (META, Pinterest, TikTok), Google Ads, with oversight from Biddable Manager
• Assist the team in analysing metrics, providing performance updates and suggesting new optimizations and initiatives to the wider Sweaty Betty team
• Conduct targeting, creative and wider platform data analysis to drive performance
• Assist in maintaining the ad creative process and relationship with internal stakeholders
• Maintain a high degree of quality control and enforce the consistency of creative standards and tone of voice across platforms
• Research and disseminate information regarding emerging social platforms to support Sweaty Betty’s digital expansion

Reporting

• Aid in reporting processes on a weekly / monthly / quarterly basis, inclusive of pulling platform data and formatting into digestible outputs
• Work with Biddable Manager to present end of campaign findings to wider Sweaty Betty stakeholders

Testing:

• Evaluate the metrics of tests to determine success and deliver strong recommendations based on outcome
• Work closely with account management teams to manage the content and testing roadmap, ensuing that assets align with platform best practices as well as campaign goals
• Proactively recommend testing ideas that align with Sweaty Betty’s digital objectives

Must Haves

• A basic understanding of key Biddable platforms, including META, Pinterest, TikTok, YouTube & Google Ads
• An analytical mind and an interest in driving performance through data
• Strong attention to detail and the ability to manage workload effectively to ensure that ads go live on time and accurately
• The ability to work collaboratively with other internal teams to ensure that we have the correct assets, budget and targeting set up across our campaigns
• Ability to interpret and analyze data to improve campaign performance and is comfortable using excel to showcase performance data and trends
• At least 6 months experience in a marketing / digital role
• Experience with video & display a plus

The Extras

• Generous clothing allowance
• 60% off all Sweaty Betty merchandise
• 25 days holiday, plus 8 flexible bank holidays
• Sample sales
• 10 days work from anywhere policy
• Company bonus scheme
• Cycle to work scheme
• Health Cash Plan benefit with Medicash available to all Sweaty Betty UK Employees (Following successfully passing probation)
• Enhanced Family Leave policy
• Discounts at the best Studio Classes
• SB Flexible Working: we currently work flexibly between the office and home
   

Our D&I Commitment

Our mission is to empower all women. This means doing more and working harder to make the long-lasting changes necessary to become an inclusive, diverse and actively anti-racist company. We care about our people, our community, our world.  And we want to stand up for what we believe in. 

We want to give our people a platform to use their voice. And actively listen and learn from what they have to say. This involves focusing on learning, development and progression across the business. Training our leaders, managers and teams about their rights under our equality, diversity and inclusion policy. And being clear on the responsibilities we hold to each other and our community. It also means being committed to equal employment opportunities. Ensuring we consider ALL applicants for jobs. And work harder to make our job advertising more inclusive. 

Ultimately, we’re working to create a culture and team that represents our customers, our community and our mission of empowerment. We want to celebrate our diversity and the power it gives our team and our business. 

We know we’re on a journey. And far from perfect. But we want to be a part of the solution to the problem. It might not be comfortable or straightforward. But if we weren’t up for doing the hard work and breaking the mould, we wouldn’t be Sweaty Betty.  We are committed to working across our business and with our Internal Diversity & Inclusion Collective to be champions, allies and inclusive, always. Because when we say All, we mean it.