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US PR Coordinator

Please Note: The application deadline for this job has now passed.

Your Journey

We create, empower, innovate, inspire, push the boundaries and most important of all, we practice what we preach!
 

Designed to enhance performance, Sweaty Betty workout wear is the perfect fusion of fashion and functionality. Tailored to sports from yoga to run, ski to swim, spin to tennis, our premium women’s active wear combines design innovation, technical fabrics and feminine style.

Born in 1998 in London’s Notting Hill, Sweaty Betty now has over 45 UK boutiques including concessions in world-famous department stores Harrods and Selfridges, plus eight boutiques and concessions in the US. Sweaty Betty is poised to grow in the US and there has never been a more exciting time to join our team.

Our US team is looking for a US PR Coordinator who is ready to dive right in and hit the ground running. They will be responsible for assisting the Senior US PR Manager and help drive press coverage for the brand. In addition, this Coordinator will assist in press events, manage traffic sampling, spearhead monthly reporting, maintain press lists and develop strong editor relationships.

What You’ll Be Doing

Responsibilities will include:

  • Supporting the Senior US PR Manager to execute the Sweaty Betty US PR strategy including promoting new season collections, product launches, reacting to market trends, identifying coverage opportunities and pitching stories to press.
  • Develop strong relationships lifestyle, fitness and fashion editors.
  • Assisting in the planning and executing press events.
  • Build and maintain press lists.
  • Manage all traffic samples.
  • Manage monthly and yearly PR reports.
  • Monitor industry news.
  • Assisting in product and brand announcement press releases.
  • Assisting in celebrity outreach and seeding.
  • Assisting in gathering content for social media channels.
  • Other projects and duties as required

Must Haves

  • Exceptional written and verbal communication skills.
  • Understanding/passion for digital media and social platforms.
  • Proven ability to drive projects forward and see them through completion.
  • Strong attention to detail, excellent organizational skills and ability to multi-task.
  • Experience in assisting with events and product launches.
  • Highly motivated, self-starter who pays great attention to detail.
  • Strong interest in media and current trends.
  • Most importantly you will be a sports enthusiast and an ambassador for Sweaty Betty.
  • Excellent analytical, problem-solving skills
  • Strong communication skills
  • Detailed-oriented
  • Ability to prioritize and multi-task to succeed in a fast-growing, team-oriented environment
  • Proactive, flexible self-starter
  • Fitness enthusiast  - living and breathing the Sweaty Betty lifestyle

We are looking for someone with talent and enthusiasm, who loves working in PR and is ready to challenge themselves further with Sweaty Betty. This a huge year for Sweaty Betty and we are looking for someone who thrives in a dynamic environment.

The Extras

15 vacation days per year (excl. 8 federal holidays and personal and sick days); healthcare and dental insurance; generous clothing allowance, 50% off on Sweaty Betty merchandise, company bonus scheme, and lots more!

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