Social Media Manager

Your Journey

Sweaty Betty was born in Notting Hill, London in 1998 after our founder Tamara spotted a gap in the activewear market for women who wanted to look good and work out. Teaming up with her husband Simon, they embarked on a mission to create beautiful clothes for women who lead active lifestyles. We now have over 60 shops from London to San Francisco, filled with our signature bum-sculpting leggings, beautiful prints and studio to street pieces. We believe in balance, we’re the first on the Pilates mat and the last on the dancefloor.

Ever wondered what it would be like to be part of the team that puts Team SB in the media eye? And makes ‘that’ pair of leggings the most desirable things you’ve ever wanted and make your life! We have a fantastic opportunity to join our exciting, fast paced, international Marketing team. Reporting in to the Senior Brand Manager you will be instrumental in creating and implementing our Social Media Content across all social platforms in the UK and US markets.

What You’ll Be Doing

The Social Media Manager will be responsible for managing all of the social platforms at Sweaty Betty creating amazing social content and telling the story of the brand in an engaging and inspiring way whilst adhering to the Sweaty Betty brand triangle. Passionate about fitness and fashion you are a natural storyteller and love to push the boundaries of creativity. You will be responsible for producing impactful and engaging social content and campaigns ensuring our social feeds are elevated, curated and reflect our brand DNA. 

You will be responsible for:

• Management of all social platforms working closely with Senior Brand Manager to drive strategy, growth of channels and engagement of followers.
• Content Creation: Creating and curating amazing imagery across the platforms. You will produce photography, video, graphics and giffs. Where appropriate you will plan and deliver social shoots.
• Storytelling: Working closely with the Editor, delivering visually inspiring and engaging copy reflecting the SB brand TOV.
• Planning: planning all social content in line with the Marketing campaigns and driving different content across the various social channels to engage audiences
• Developing content which actively grows Global and US Facebook and Instagram communities   
• Working closely with other departments curating content from design trips, marketing events and using the wealth of talent and creativity we have in the business to really showcase the brand and the brand triangle across the social channels  
• Using social tools to report on and measure success
• Delivering and implementing all social media platform content and processes end to end -  scheduling, analyzing, reporting and creating all of the content the Sweaty Betty social channels  

Must Haves

• A least 3 years’ working in social media for global fashion brands
• Exceptional storytelling ability and creative skills
• Proven success in international markets, especially the U.S
• Extensive knowledge and understanding of social media platforms (Instagram, Instagram Stories Facebook, Twitter, Pinterest, YouTube)
• Photography, video and photoshop skills
• An obsession with the worlds of fashion and fitness

A natural story teller and a digital native, you will have a clear understanding of the different audiences across each social platform and how best to engage with them and at what frequency. A self-starter who is happy to work autonomously as well as part of a large Marketing team, you are a super creative and collaborative individual, able to deliver marketing objectives and enjoy working with a variety of stakeholders while remaining open-minded and adaptable.

The Extras

Generous clothing allowance

50% off SB all Sweaty Betty merchandise

Free exercise classes in our on-site studio

Sample sales

Cycle to work scheme

Company bonus scheme

Flexi hour scheme, including 4pm Friday finish

Generous Company Maternity, Paternity and Adoption Pay

Childcare Support

Discounts to the best Studio Classes

Quarterly Support Office Parties

23 Days statutory holiday, with buy and sell holiday option