SVP US Marketing

Your Journey

The new SVP of Marketing will be responsible for setting US marketing strategy and working together with the US and UK teams to ensure that what they dream comes to fruition.  We are looking for candidates that will come to the role with creative ideas about building and amplifying awareness, and around breaking through the clutter and noise in the activewear space. 

What You’ll Be Doing

• Define the “drumbeat” for the US customer, including but not limited to identifying the campaigns, vehicles and events required to tell the brand story in the US
• Work with brand teams in the UK to develop global calendar and to ensure that US needs are reflected in content and asset development
• Develop the annual US marketing plan, objectives, and budget for the US market
• Work closely with the UK team on global brand strategy and on adapting voice, content, and implementation as necessary to the US (we are a global brand with a British voice… it’s in our name! – so our guiding mantra on all things brand and marketing is to be the “same where we can be, but different where we have to be”)
• Lead the local US marketing team (currently 7 people), which includes PR (traditional and digital), US social, local/ community marketing and business development/ influencer collaboration functions

Must Haves

We are less interested in candidates’ current industry than we are in their ability to think like a challenger brand.  The successful candidate will mostly likely have experience in a company with a start up’s approach to brand-building…  scrappy, creative, bold, and multi-platform – in other words, not overly reliant on “traditional” media or PR, and not afraid to break some of the rules that sound crazy (meaning: 100K new followers in a week?  No problem).  And, while the successful candidate may not think that leggings are the new denim (but we bet they do), they will definitely be (or become) obsessive about our product.

The ideal candidate will have;

• 8-10 years of experience, engagement, and deep understanding of digital, social, PR, engagement/experiential and local marketing
• At least two years at a brand with a strong, unique, and compelling (emotionally resonant!) personality
• Proficiency in Excel and Powerpoint
• Low-ego, can-do, diva-free mentality.  We’re founder-led and scrappy!

The Extras

15 vacation days per year (plus 8 federal holidays and personal and sick days); healthcare and dental insurance; generous clothing allowance; 50% off on Sweaty Betty merchandise, company bonus scheme, and more

Our D&I Commitment

Sweaty Betty delivers the perfect fusion of fitness, functionality and fashion –what we like to call “beautiful technical.”  We design product that has legs long beyond the gym or studio, an authentic London-cool outlook on style, and a culture that recognizes it’s all good fun… we exercise to look and feel good (not necessarily to find enlightenment), and know that the best workouts are fun, shared with friends and frequently followed by chocolate, a cocktail, or something else that more or less negates the calories you just burned. 

Founded by our Creative Director, Tamara Hill-Norton, in 1998 in London’s Notting Hill, Sweaty Betty now has 43 stores in the UK and 8 (and counting) in the US.  We are poised for explosive growth in the US over the next five and there has never been a more exciting time to join our team.