PR Assistant

Your Journey

Sweaty Betty delivers the perfect fusion of fitness, functionality and fashion –what we like to call “beautiful technical.”  We design product that goes beyond the gym or studio, an authentic London-cool outlook on style, and a culture that recognizes it’s all good fun… we exercise to look and feel good (not necessarily to find enlightenment), and know that the best workouts are shared with good friends and are followed by a glass of wine or cake (or both). 

Founded by our Creative Director, Tamara Hill-Norton, in 1998 in London’s Notting Hill, Sweaty Betty now has over 44 stores in the UK and 8 (and counting) in the US.  We are poised for explosive growth in the US over the next five years and there has never been a more exciting time to join our team.

This is a fantastic opportunity to join our exciting, fast paced marketing and PR team. Marketing and PR are responsible for making Sweaty Betty the most sort after brand and this role provides an insight into the exciting world of PR. 

What You’ll Be Doing

Responsibilities will include:

• Supporting the PR Manager to execute the Sweaty Betty UK PR strategy including promoting new season collections, product launches, reacting to market trends, identifying coverage opportunities and pitching stories to Press.
• Assisting in the planning and executing press day events.
• Assisting influencer outreach and influencer events and reporting weekly on influencer coverage
• Managing the Fashion cupboard: ensuring all samples logged and kept in good condition
• Overseeing the Press inbox; answering enquiries from the media, individuals and other organisations, via email and telephone.
• Recording press coverage throughout the year.
• Market research where necessary

• Other projects and duties as required 

Must Haves

• A minimum of one years’ experience working in fashion PR or marketing
• Experience in assisting with events and product launches
• Highly motivated, self-starter who pays great attention to detail
• Strong interest in media and current trends
• Excellent administration skills
• Willingness to learn
• Knowledge of the marketing mix
• Superior communication skills
• Organised, self-motivated and accountable for your own workload
• You must be eligible to work in the UK
• Most importantly you are a true Sweaty Betty ambassador and love everything the brand stands for.
• Proficiency in Excel, Word and PowerPoint
• Strong communication skills 

The Extras

Generous clothing allowance, 50% off SB all Sweaty Betty merchandise, lots of office workout classes, free on site gym, sample sales, cycle to work scheme, company bonus scheme…and lots more!