Email Marketing Executive/Assistant

Your Journey

Are you a fan of email marketing analytics? Were you born to be a champion on our email marketing platform?

We are looking for an Email Executive/Assistant (level of role will be dependent on candidate experience) to join the team! Your number one goal will be to manage the execution of all aspects of global email marketing at Sweaty Betty. 

This position is perfect for an individual who is both creative and analytical and who enjoys creating email communications that will improve customer journeys, metrics and sales globally. You will also be a team player who is keen to get involved and play an active part in the wider Performance Marketing team.

Our Values: Well + Fit = Happy. Its Personal. Rebellious Spirit. Bordering on Obsessive. Green Juice & Cocktails.

Your journey will include:

Managing the Global Email Calendar

• Manage the global email marketing campaigns in line with the brand calendar, aligning with the digital marketing team and communicating plans internally to the business.
• Manage the entire email production cycle including; briefing, creative management, link testing, dynamic content, personalisation and all ad hoc related projects.
• Manipulate data and target emails to key regions and customer segments.
• Develop an effective A/B testing and optimisation plan with ownership for its execution and improving future emails based on findings.
• Manage the browse and basket abandonment programs and all transactional emails, updating these with commercial and relevant content where possible.
• Manage the email programs for new customers that will introduce the Sweaty Betty brand.
• Apply email marketing best practice across all areas and always thinking and searching for innovative new ideas to improve processes, emails and communications through the email channel. Proactively sharing ideas and insight with the rest of the team.
• Regularly seek out innovative new ideas to improve internal processes, creative and communications through the email marketing channel and proactively share these ideas and insights with the rest of the team. 

Managing the Email Database

• Take ownership of all data management within our ESP including third party feeds and ad hoc data capture initiatives.
• Manage the forms for signing up new customers to the email database with relevant creative and copy and working with the wider marketing team to improve data capture quality and the volume of new email sign ups, particularly in new and key markets.
• Continually devise initiatives to make sure we are signing up as many customers as possible, particularly with the impact of GDPR.

Reporting

• Report on a daily and weekly basis all relevant global email marketing activity and use the results to optimise and continually improve the performance of SB emails.  
• Analyse email engagement to produce insights and actionable next steps, continually improving our email marketing performance.
• Produce regular key reports summarising the health and performance of our existing email customer database.
• Continually analyse data across all reporting platforms in order to develop actionable insights which translate into future email marketing initiatives.

Must Haves

• A minimum of 1 -2 years’ experience in a CRM or email marketing role, experience on an ESP and working on a customer database.
• Proven experience of tailoring messaging to target audiences.
• Experience working on Google Analytics.
• Expert in Microsoft Excel.
• An eye for detail and the ability to spot mistakes quickly when proofing.

You will be a CRM marketing whizz who genuinely loves email marketing and analytics and enjoys working towards hitting targets. You will have strong reporting skills, be passionate about measuring email performance and looking at the data and numbers. You will be a driven, self-starter seeking a challenge and have a willingness to learn and contribute to the wider marketing team.

You will have the ability to learn new skills quickly and adapt in a fast paced environment, be great at prioritising effectively and be able to manage multiple deadlines. You will be someone who pushes boundaries, is always coming up with ideas and is ready to try something new.

The Extras

Generous clothing allowance

50% off SB all Sweaty Betty merchandise

Free exercise classes in our on-site studio

Sample sales

Cycle to work scheme

Company bonus scheme

Flexi hour scheme, including 4pm Friday finish

Generous Company Maternity, Paternity and Adoption Pay

Childcare Support

Discounts to the best Studio Classes

Quarterly Support Office Parties

23 Days statutory holiday, with buy and sell holiday option

Fresh Fruit Mondays