Digital Director

Your Journey

We create, empower, innovate, inspire, push the boundaries and most important of all we practise what we preach.

Fusing fashionable shapes and statement prints with technical fabrics and design innovation, Sweaty Betty active wear is created to enhance style and performance. Whether you’re a yogi, runner or spin enthusiast, or simply love the Sports Luxe look – we have something for every style. Born in 1998 in London’s Notting Hill, Sweaty Betty has boutiques in the UK and USA including concessions in world-famous department stores Harrods, Bloomingdales and Selfridges. With a new digital flagship website, more international stores in the pipeline and a passionate, fitness-loving team at its helm, Sweaty Betty is growing exponentially. There has never been a more exciting time to join us.
 
Our Values: We bring out the best in each other. We push boundaries. We have a positive attitude. We love what we do

What You’ll Be Doing

You are responsible for the digital vision.  You will create, own and be accountable for the delivery of the ecommerce strategy and digital roadmap. The key strategies you create will drive the sales and profit performance across all the Sweaty Betty sites especially the UK and USA as well as making the sites the ‘digital flagships’ of the brand.  
 
You will embrace 'omni-channel' and work closely with the Retail Teams in the UK and USA to put the power of digital in to the stores and to ensure the customer experience is 'channel-blind’. You believe that online sales should account for over 50% of the brands sales.
 
You lead your team in continually improving the effectiveness of online activity to further establish Sweaty Betty's pre-eminence as a consumer brand that actively engages customers by blending high quality content with commercial e-commerce. Increasing the usability, functionality, conversion and overall appeal of the global online offering.
 
You collaborate strategically with the Digital Marketing team to produce digital marketing campaigns focused on trading metrics such as sales, traffic, conversion, AOV and margins.
 

Must Haves

A strong, current understanding of competitor activity, relevant industry and technical knowledge to identify market gaps and opportunities for all products on multiple platforms.

Leading a talented team, you foster a spirit of innovation, collaboration and passion for the power of digital and the Sweaty Betty brand.  You also influence the rest of the business to embrace Digital and its potential to transform the way we work.

The Extras

Generous clothing allowance, lots of office workout classes, free on site gym, sample sales, cycle to work scheme, season ticket loans…and lots more!